A challange for Asurion is creating engaging and eductaional content to train and educate our partner's sales force, so that they'll be more comfortable and confident in educating consumers at stores, of what Asurion can offer. As a result, I was asked to build upon an already succesfull digital training tool that was built inhouse at Asurion.
After performing extensive research on various testing experiences, I identified very minimal experiences we could incorporate to create a more engaging platform, that would result in increased engagement, which are outlined below.
Client: | Sprint & Asurion |
Date: | 2018 |
Role: | UI + UX, Branding, Prototyping |
Partners: | Content, Marketing, Creative Director |
I was asked to further ideate upon an already existing platform, to address how we can enhance the experience.
Researching a various of quiz and training platforms, I was able to propose simple patterns that would benefit the user.
The original platform lacked strong compelling visuals, which appealed to our target audience. Leveraging Sprint branding, I incorporated illustrations which were relevant to the question.
Adding a breadcrumb at the top of the screen shows the user where they're currently at in the quiz. A UX standard for quizzes to make sure the user knew how many questions they had to complete. It also served as a nice way to tally up their points.
One of the most well received additions the addition of a leaderboard. I viewed this as a way to create a element of competition to what was a already competitive sales force in the field. Competition would create more engagement, which would continuously educate the sales field!
While the UI suggestions and leaderboard weren't included in the redesign because of technological restraints, the point tracker was. It was one of the few enhancements made by the team which was a very successful relaunch of the Sprint Training Quiz.